June 2026 Paid-Partnership Classification

208 brands drained across two runs, plus 3 classified earlier · July 11–12, 2026 · run 8396749d

211

Brands with June data

172,087

LLM calls

$502

Total spend

47,073

Paid partnerships (union)

32,789

LLM-only · no IG label

31%

Post coverage · 2.27M of 7.25M

The two detection columns overlap — don't add them.
IG-disclosed is Instagram's own "Paid partnership" label. LLM-detected is our model concluding this brand is the sponsor. A disclosed post whose sponsor Instagram doesn't name still goes to the LLM for attribution, so it lands in both — 2,074 posts across 63% of brands. Paid total is the union, and it's the number the Archive UI shows.

Target: 2,286 detected + 1,075 disclosed − 99 both = 3,262, matching the product exactly.

The value of the LLM leg is the 32,789 partnerships it found that carry no platform label — invisible to native disclosure alone.

Coverage: the drain is value-ordered, so 209 of 1,641 brands (13%) yielded 31% of all June content — the largest brands went first (Nike 123k posts, ChatGPT 112k, Amazon 107k).

Three brands sit outside the run — each was classified in an earlier pass, so the drain spent nothing on them. They're excluded from the rankings and from the $502.

Athletic Greens (AG1) and Claude AI were passed as skip_brand_ids and never entered the queue — AG1 was rank 1 by tracking customers, which is why the queue starts at Target.

818 Tequila was in the queue at rank 171, but every eligible post had already been classified by a manual run on Jul 9, so the drain's skip filter passed over it and made zero calls.

#	Brand	June posts	LLM calls	Cov.	LLM-detected brand is sponsor	IG-disclosed platform label	Both overlap	Paid total union · = UI	Est. cost
—	Athletic Greens (AG1)OUTSIDE RUN	557	113	20.3%	40	14	2	52	$0.33
—	Claude AIOUTSIDE RUN	21,455	2,817	13.1%	15	37	8	44	$8.22
—	818 TequilaOUTSIDE RUN	1,511	64	4.2%	16	8	8	16	$0.19
1	TargetR1	58,036	13,626	23.5%	2,286	1,075	99	3,262	$39.78
2	PoppiR1	5,566	485	8.7%	45	18	8	55	$1.42
3	CymbiotikaR1	908	58	6.4%	0	3	—	3	$0.17
4	GrazaR1	3,977	257	6.5%	52	9	1	60	$0.75
5	SkimsR1	4,220	181	4.3%	8	7	1	14	$0.53
6	Rare BeautyR1	51,430	2,287	4.4%	50	31	6	75	$6.68
7	Bloom NutritionR1	6,575	578	8.8%	79	82	13	148	$1.69
8	ARMRAR1	441	43	9.8%	11	11	2	20	$0.13
9	LululemonR1	23,789	1,494	6.3%	182	59	4	237	$4.36
10	OlipopR1	4,301	386	9.0%	40	36	6	70	$1.13
11	WalmartR1	37,322	7,000	18.8%	898	1,707	88	2,517	$20.44
12	BloomR1	6,610	579	8.8%	79	82	13	148	$1.69
13	DieuxSkinR1	1,830	136	7.4%	6	6	—	12	$0.40
14	SephoraR1	35,549	4,499	12.7%	199	401	27	573	$13.13
15	RHODE SkinR1	55,730	1,963	3.5%	37	14	2	49	$5.73
16	ByomaR1	17,677	874	4.9%	30	10	—	40	$2.55
17	Liquid DeathR1	4,526	399	8.8%	178	41	3	216	$1.16
18	GlossierR1	5,045	329	6.5%	6	14	1	19	$0.96
19	Tower 28 BeautyR1	14,628	738	5.0%	11	13	—	24	$2.15
20	SeedR1	897	44	4.9%	6	2	—	8	$0.13
21	AritziaR1	16,665	1,500	9.0%	258	22	1	279	$4.38
22	RitualR1	616	71	11.5%	18	3	—	21	$0.21
23	MERITR1	18,401	919	5.0%	88	15	—	103	$2.68
24	CelsiusR1	4,958	277	5.6%	54	11	2	63	$0.81
25	Saie BeautyR1	17,057	757	4.4%	13	6	—	19	$2.21
26	LMNTR1	3,370	526	15.6%	30	17	2	45	$1.54
27	POPPI R1	6,234	541	8.7%	45	18	8	55	$1.58
28	SALT & STONER1	3,385	259	7.7%	4	3	—	7	$0.76
29	ReformationR1	5,840	398	6.8%	12	9	1	20	$1.16
30	CoterieR1	1,052	247	23.5%	143	13	1	155	$0.72
31	Liquid I.V.R1	4,414	641	14.5%	96	73	19	150	$1.87
32	One SkinR1	866	140	16.2%	26	14	1	39	$0.41
33	NecessaireR1	3,005	251	8.4%	5	6	1	10	$0.73
34	ILIA BeautyR1	7,331	1,116	15.2%	35	32	21	46	$3.26
35	OseaR1	2,960	416	14.1%	177	22	2	197	$1.21
36	K18R1	17,467	1,322	7.6%	28	29	9	48	$3.86
37	AmazonR1	106,936	31,815	29.8%	2,444	2,017	194	4,267	$92.88
38	Our PlaceR1	858	92	10.7%	7	3	—	10	$0.27
39	ArraeR1	964	78	8.1%	35	10	—	45	$0.23
40	GrunsR1	5,527	476	8.6%	212	17	3	226	$1.39
41	CarawayR1	5,709	488	8.5%	268	13	1	280	$1.42
42	Oura RingR1	9,984	468	4.7%	30	11	—	41	$1.37
43	Dave's Hot ChickenR1	1,112	38	3.4%	7	4	3	8	$0.11
44	GisouR1	7,967	504	6.3%	20	9	—	29	$1.47
45	Huda BeautyR1	56,927	3,358	5.9%	795	260	64	991	$9.80
46	Set ActiveR1	10,524	317	3.0%	16	2	—	18	$0.93
47	KosasR1	13,936	758	5.4%	25	14	5	34	$2.21
48	Westman AtelierR1	4,864	225	4.6%	9	5	1	13	$0.66
49	NikeR1	123,452	5,818	4.7%	140	172	25	287	$16.99
50	MaryRuth'sR1	2,030	197	9.7%	91	14	—	105	$0.58
51	WHOOPR1	3,803	200	5.3%	18	12	—	30	$0.58
52	Charlotte TilburyR1	43,414	6,052	13.9%	2,510	941	123	3,328	$17.67
53	Dr. SquatchR1	4,894	703	14.4%	106	24	9	121	$2.05
54	ChompR1	1,554	131	8.4%	8	8	2	14	$0.38
55	Eight SleepR1	203	36	17.7%	19	7	1	25	$0.11
56	RimowaR1	1,853	87	4.7%	2	0	—	2	$0.25
57	Make up by MarioR1	23,267	965	4.1%	22	13	—	35	$2.82
58	Monster EnergyR1	21,731	971	4.5%	98	43	11	130	$2.83
59	TatchaR1	9,142	583	6.4%	51	13	1	63	$1.70
60	GymsharkR1	104,117	7,001	6.7%	4,299	268	118	4,449	$20.44
61	THE OUAIR1	6,701	413	6.2%	16	11	—	27	$1.21
62	Alo YogaR1	10,070	1,972	19.6%	1,160	9	4	1,165	$5.76
63	Erewhon MarketR1	1,066	40	3.8%	0	7	—	7	$0.12
64	AwayR1	1,062	81	7.6%	2	9	—	11	$0.24
65	GapR1	13,265	943	7.1%	172	76	21	227	$2.75
66	Alani NuR1	12,149	475	3.9%	21	6	1	26	$1.39
67	JolieR1	517	145	28.0%	32	9	1	40	$0.42
68	Glow RecipeR1	7,988	563	7.0%	22	8	—	30	$1.64
69	Red BullR1	22,652	1,104	4.9%	30	14	1	43	$3.22
70	Haus LabsR2	14,749	651	4.4%	38	11	2	47	$1.90
71	Frida MomR2	1,121	97	8.7%	7	2	—	9	$0.28
72	Lineage ProvisionsR2	775	235	30.3%	165	6	2	169	$0.69
73	YetiR2	8,794	896	10.2%	32	22	3	51	$2.62
74	Old NavyR2	15,143	1,180	7.8%	182	64	5	241	$3.44
75	AnthropologieR2	20,060	1,436	7.2%	378	33	1	410	$4.19
76	DIMER2	1,816	192	10.6%	25	15	7	33	$0.56
77	Heaven MayhemR2	2,234	127	5.7%	0	2	—	2	$0.37
78	Ghost EnergyR2	4,843	264	5.5%	21	0	—	21	$0.77
79	MUD\WTRR2	482	97	20.1%	26	6	3	29	$0.28
80	Summer FridaysR2	17,397	999	5.7%	47	23	6	64	$2.92
81	Ulta BeautyR2	41,174	4,869	11.8%	201	367	25	543	$14.21
82	UppababyR2	604	39	6.5%	0	4	—	4	$0.11
83	Vital ProteinsR2	2,463	416	16.9%	78	12	6	84	$1.21
84	REFYR2	6,502	287	4.4%	13	2	—	15	$0.84
85	Sol De JaneiroR2	14,294	1,304	9.1%	150	43	11	182	$3.81
86	MadewellR2	4,214	443	10.5%	32	27	1	58	$1.29
87	NaturiumR2	8,523	594	7.0%	117	35	2	150	$1.73
88	Premier ProteinR2	907	66	7.3%	14	13	4	23	$0.19
89	Loreal ParisR2	60,923	12,046	19.8%	5,696	1,790	537	6,949	$35.17
90	UniqloR2	19,419	905	4.7%	21	181	5	197	$2.64
91	Primally Pure SkincareR2	2,187	355	16.2%	154	8	—	162	$1.04
92	DRINKCANNR2	303	76	25.1%	28	15	2	41	$0.22
93	BobbieR2	363	54	14.9%	8	14	1	21	$0.16
94	CostcoR2	15,865	1,826	11.5%	40	563	11	592	$5.33
95	THORNER2	919	171	18.6%	63	15	—	78	$0.50
96	White FoxR2	7,242	1,561	21.6%	1,268	66	2	1,332	$4.56
97	ZaraR2	75,545	4,157	5.5%	285	82	3	364	$12.14
98	Crown AffairR2	1,451	119	8.2%	12	5	2	15	$0.35
99	DAISE BEAUTYR2	1,345	104	7.7%	7	10	1	16	$0.30
100	Magic SpoonR2	454	52	11.5%	5	17	2	20	$0.15
101	SezaneR2	11,354	851	7.5%	113	21	3	131	$2.48
102	The Home DepotR2	17,208	1,206	7.0%	152	122	19	255	$3.52
103	NowadaysR2	122	13	10.7%	0	0	—	0	$0.04
104	PamosR2	7	0	0.0%	0	0	—	0	$0.00
105	J.CrewR2	6,715	683	10.2%	88	58	9	137	$1.99
106	HexCladR2	1,904	119	6.2%	24	7	1	30	$0.35
107	Patrick Ta BeautyR2	14,141	625	4.4%	11	3	—	14	$1.82
108	OlaplexR2	15,410	1,131	7.3%	93	38	6	125	$3.30
109	David ProteinR2	3,566	150	4.2%	34	6	3	37	$0.44
110	BeisR2	1,937	116	6.0%	2	1	—	3	$0.34
111	Tubby Todd Bath Co.R2	2,423	465	19.2%	69	8	1	76	$1.36
112	Everyday DoseR2	677	122	18.0%	38	16	7	47	$0.36
113	Solawave SkincareR2	165	21	12.7%	1	0	—	1	$0.06
114	PrequelR2	4,672	242	5.2%	22	7	1	28	$0.71
115	SkinfixR2	1,515	115	7.6%	14	5	—	19	$0.34
116	VuoriR2	4,470	297	6.6%	32	39	—	71	$0.87
117	StanleyR2	12	1	8.3%	0	0	—	0	$0.00
118	SpanxR2	1,072	206	19.2%	78	14	5	87	$0.60
119	NordstromR2	4,170	728	17.5%	90	55	12	133	$2.13
120	HATCHR2	4,154	201	4.8%	6	9	1	14	$0.59
121	MomofukuR2	634	28	4.4%	0	3	—	3	$0.08
122	ChatGPTR2	111,962	6,241	5.6%	51	183	18	216	$18.22
123	amikaR2	9,731	1,017	10.5%	101	35	19	117	$2.97
124	WILDR2	1,915	923	48.2%	650	90	22	718	$2.69
125	McDonald'sR2	20,012	948	4.7%	87	105	15	177	$2.77
126	Simple ModernR2	1,575	137	8.7%	21	3	—	24	$0.40
127	Act + AcreR2	408	50	12.3%	13	0	—	13	$0.15
128	OwalaR2	2,219	227	10.2%	18	13	2	29	$0.66
129	ColourPopR2	13,427	1,305	9.7%	147	33	5	175	$3.81
130	Amazon CAR2	3,913	914	23.4%	102	158	5	255	$2.67
131	Hill House HomeR2	2,767	197	7.1%	18	13	—	31	$0.58
132	BirkenstockR2	9,890	523	5.3%	26	27	—	53	$1.53
133	FRIDAR2	1,603	119	7.4%	4	4	2	6	$0.35
134	UggR2	2,939	199	6.8%	8	9	—	17	$0.58
135	Joe & the JuiceR2	7,905	87	1.1%	7	1	—	8	$0.25
136	LALOR2	1,554	72	4.6%	5	4	1	8	$0.21
137	PatagoniaR2	17,699	1,737	9.8%	2	6	—	8	$5.07
138	EtsyR2	8,823	2,485	28.2%	12	10	—	22	$7.25
139	E.L.F.R2	30,146	2,244	7.4%	77	69	24	122	$6.55
140	SaltairR2	6,465	395	6.1%	47	13	—	60	$1.15
141	AdidasR2	79,197	5,566	7.0%	190	165	28	327	$16.25
142	Suja OrganicR2	261	20	7.7%	5	1	—	6	$0.06
143	RevolveR2	8,621	702	8.1%	163	29	10	182	$2.05
144	OLLYR2	1,166	143	12.3%	34	69	16	87	$0.42
145	Kin EuphoricsR2	30	2	6.7%	0	0	—	0	$0.01
146	Loop EarplugsR2	1,108	198	17.9%	89	21	7	103	$0.58
147	QuinceR2	5,118	1,416	27.7%	912	81	11	982	$4.13
148	GhiaR2	149	26	17.4%	1	1	—	2	$0.08
149	H&MR2	42,136	2,829	6.7%	467	158	19	606	$8.26
150	Fish WifeR2	1,605	71	4.4%	3	4	—	7	$0.21
151	Raising CanesR2	3,248	265	8.2%	39	22	5	56	$0.77
152	Native PetR2	1,526	201	13.2%	99	7	—	106	$0.59
153	BillieR2	217	12	5.5%	2	0	—	2	$0.04
154	Hudson’s BayR2	422	20	4.7%	0	0	—	0	$0.06
155	Coco and EveR2	1,819	163	9.0%	22	3	—	25	$0.48
156	TEKLAR2	649	47	7.2%	0	1	—	1	$0.14
157	LesserEvilR2	1,378	99	7.2%	17	15	6	26	$0.29
158	Buldak GlobalR2	1,681	53	3.2%	5	7	1	11	$0.15
159	FeastablesR2	894	33	3.7%	0	1	—	1	$0.10
160	BluelandR2	745	43	5.8%	3	1	—	4	$0.13
161	PhlurR2	5,086	249	4.9%	8	7	1	14	$0.73
162	CrocsR2	50,840	2,719	5.3%	356	61	7	410	$7.94
163	PRIMER2	3,017	77	2.6%	25	8	4	29	$0.22
164	NinjaR2	8,714	846	9.7%	116	79	6	189	$2.47
165	LemmeR2	7,668	379	4.9%	134	34	25	143	$1.11
166	Youth To The PeopleR2	3,417	385	11.3%	52	25	9	68	$1.12
167	The Farmer's DogR2	543	60	11.0%	27	13	1	39	$0.18
168	CutsR2	377	8	2.1%	3	0	—	3	$0.02
169	Dr. Dennis Gross SkincareR2	1,025	95	9.3%	0	1	—	1	$0.28
170	Abercrombie & FitchR2	12,388	1,163	9.4%	317	23	3	337	$3.40
172	True ClassicR2	653	51	7.8%	6	2	1	7	$0.15
173	Polene ParisR2	2,937	174	5.9%	12	9	1	20	$0.51
174	StarbucksR2	18,732	906	4.8%	64	64	13	115	$2.64
175	Dr. MartensR2	4,516	200	4.4%	9	9	1	17	$0.58
176	Seed ProbioticsR2	897	44	4.9%	6	2	—	8	$0.13
177	Soft ServicesR2	213	16	7.5%	0	0	—	0	$0.05
178	Merit BeautyR2	17,846	891	5.0%	88	15	—	103	$2.60
179	Jones Road BeautyR2	2,539	146	5.8%	12	5	1	16	$0.43
180	BYLT Premium BasicsR2	821	34	4.1%	4	1	—	5	$0.10
181	Blank StreetR2	6,171	76	1.2%	2	0	—	2	$0.22
182	Kettle and FireR2	1,865	90	4.8%	18	11	1	28	$0.26
183	New BalanceR2	18,079	942	5.2%	96	53	11	138	$2.75
184	NYX Professional MakeupR2	36,599	3,246	8.9%	332	160	30	462	$9.48
185	OWYNR2	302	26	8.6%	0	2	—	2	$0.08
186	SquishmallowsR2	2,669	156	5.8%	2	12	—	14	$0.46
187	CANNR2	303	76	25.1%	28	15	2	41	$0.22
188	CaudalieR2	9,089	805	8.9%	55	21	2	74	$2.35
189	Nu FaceR2	256	12	4.7%	1	1	—	2	$0.04
190	BarbieR2	12,266	529	4.3%	20	22	—	42	$1.54
191	Moon JuiceR2	162	18	11.1%	1	3	—	4	$0.05
192	Built BarR2	1,309	143	10.9%	97	3	—	100	$0.42
193	Branch BasicsR2	1,384	264	19.1%	86	10	5	91	$0.77
194	The Kroger CoR2	1,720	508	29.5%	78	155	20	213	$1.48
195	MejuriR2	1,352	115	8.5%	2	2	—	4	$0.34
196	SquareR2	678	119	17.6%	19	14	1	32	$0.35
197	AdanolaR2	1,713	41	2.4%	8	1	—	9	$0.12
198	Newton BabyR2	1,076	140	13.0%	13	9	—	22	$0.41
199	Buck MasonR2	2,173	48	2.2%	0	0	—	0	$0.14
200	Oner ActiveR2	21,878	1,468	6.7%	835	22	3	854	$4.29
201	RidgeR2	370	23	6.2%	1	0	—	1	$0.07
202	Lowe'sR2	11,764	1,989	16.9%	256	102	25	333	$5.81
203	MacFoxR2	24	4	16.7%	1	0	—	1	$0.01
204	Uber eatsR2	12,013	1,018	8.5%	60	43	17	86	$2.97
205	COZY EARTHR2	2,281	223	9.8%	149	5	1	153	$0.65
206	AnkerR2	711	97	13.6%	28	18	2	44	$0.28
207	Core PowerR2	588	44	7.5%	7	10	4	13	$0.13
208	lakepajamasR2	434	33	7.6%	0	0	—	0	$0.10
209	POSCA AustraliaR2	3,530	141	4.0%	9	3	—	12	$0.41
	208 drained + 3 outside	2,266,789	210,932*	—	34,863	14,284	2,074	47,073	$502†

* Per-brand LLM calls sum to 210,932, but only 172,087 were billed by the two drain runs. A post tagged for several brands is classified once and counted for each brand that holds it — the shared-item multiplier is ~1.21×. The $502 total comes from the Redis spend counter, not this column's sum. Per-brand est. cost is an attribution, not an invoice.

Coverage is low by design. A Layer-1 gate rejects most posts before any LLM call, so 3–30% coverage is normal for a fully-drained brand — not a sign of incomplete work.

† The $502 covers the drained brands only. AG1, Claude AI and 818 Tequila were classified in earlier passes, outside this budget — the drain made zero calls for any of them, though their own earlier cost is shown per-row.

Run 1 capped at 100k calls (Jul 11, 70 brands); run 2 raised the cap to 172k and drained 139 more (Jul 12). Both stopped at paused_over_cap — the designed stop. 1,432 of 1,641 brands remain unclassified (13% coverage). Athletic Greens and Claude AI were deliberately skipped via skip_brand_ids and are shown separately, highlighted.

Source: prod read replica, June 1–30 2026. Detected counts include all classifier versions (pre-V6 rows were purged).